Imagine the embarrassment of taking over a top job and then loosing ONE MILLION clients.
Can’t imagine it?
No, us neither.
But Nick Grimshaw of BBC Radio One fame knows exactly how it feels.
Figures released have shown that Grimshaw, who took over from Chris Moyles last September recorded the lowest breakfast show audience in a decade after losing almost 1,000000 listeners.
Radio 1 lost its title as the “nation’s favourite” to Radio 2 in 2001 and was also beaten in the latest listening figures by Radio 4 – seriously, when John Humphries starts bringing in more listeners than a 28 year old it’s time for someone to receive a p45.
Grimshaw (seriously, he’s 28, can you believe that?) was given the famous breakfast slot to try bring in a younger audience as Moyles was attracting the old folks – that’s 30+ in Radio One terms.
However, it’s not all bad news for BBC Radio as former Radio 1 breakfast presenter, Chris Evans, appeared to benefit as his Radio 2 breakfast show surged to its biggest ever audience of 9.8 million each week.
A Radio 1 spokesman said: “When you put in a new schedule and target new listeners it takes time to build a new audience, both for Grimmy and the entire station.
“Ben [Cooper] has got a two-year plan for the station and this is the second quarter of it. It is the biggest set of changes to the station in a generation. We were expecting this kind of situation. Even though the audience is slightly smaller our focus is on the younger demographic.”
Seriously, we don’t know what’s worse, the fact they don’t know their audience at all or that they’re publicly calling a member of staff “Grimmy”.
As well as being Editor here at The Spin Alley, Rachael is also a freelance journalist and blogger covering lifestyle, travel, culture, entertainment, media and online life for online and print publications.