When you make a movie and employ big name actors to star in it, then it’s only natural that you’re going to expect some pretty good promotion to come from their influential lips.
That is until you hire Jim Carrey, who has suddenly developed some sort of conscience in the aftermath of the Sandy Hook shootings.
Carrey, who stars in Kick Ass 2 is refusing to promote the movie because he “cannot support that level of violence” and feels that there is too much death, gun firing and mindless beating in the film. Much like Kick Ass then, so it’s not as though Carrey didn’t know what he was letting himself in for.
Carrey said: “I did Kickass a month before Sandy Hook and now in all good conscience I cannot support that level of violence.”
He added: “My apologies to others involve with the film. I am not ashamed of it but recent events have caused a change in my heart.”
Clearly Jim didn’t mind that when he was getting paid a few million to participate and we don’t see him handing his fee back.
That said, his refusal to promote the film has actually resulted in some good results. The PR department are no doubt pleased by the amount of column inches that this story is throwing up.
Perhaps more Hollywood stars should tune in to their inner conscience, maybe then the quality of films would actually match the mortgage-inducing cinema prices.
As well as being Editor here at The Spin Alley, Rachael is also a freelance journalist and blogger covering lifestyle, travel, culture, entertainment, media and online life for online and print publications.