Hobo Chic gets an expensive makeover

So we all seem to agree on what an asshole Mike Jefferies of Abercrombie & Fitch fame is. But with every asshole in the world you have someone whose pretty damn amazing.

Step forward Los Angeles film maker Greg Karber.

Greg wants to changes Mr Jefferies brand.

So he took to the streets of East Los Angeles and visited skid row where he handed out stacks of Abercrombie & Fitch clothing.

Mr Karber launched ‘Fitch the Homeless’ after reading reports alleging that the company safeguards its image by destroying unsold clothing rather than donating it to those in need.

Because let’s not forget, to be able to wear Abercrombie & Fitch clothing you have to be young, cool, thin and beautiful.

How can we not like this man? He’s laughing in the face of Mike Jefferies AND homeless people are getting much needed clothing.


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Written by Rachael

As well as being Editor here at The Spin Alley, Rachael is also a freelance journalist and blogger covering lifestyle, travel, culture, entertainment, media and online life for online and print publications.

  • Rachael Phillips (@rachaelphillips)

    hobo chic gets a make over | TheSpinAlley via @thespinalley

  • Angharad Welsh (@Welsh_PR)

    Loving this -LA film maker handing out Abercrombie & Fitch clothes to the homeless to annoy CEO (&help homeless obvs)

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