Category: Marketing

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The victimisation of Ribena

SUPERMARKETS are making the headlines weekly at the moment for various reasons, whether it’s to do with their profits or a decision they’ve made, ...
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Outbrain fails the ASA test for promoted content advertising – Marketers start to worry

The marketing and advertising industry is this morning scratching their heads as Outbrain, the people who power those odd looking adverts underneath m...
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Was the US Airways Tweet the most offensive social media #fail ever?

The US Airways comms department probably experience the worst working day of their lives last week, after one cack-handed employee managed to send out...
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TSB – Make It So

Going through a re-brand is tough for any company but when that company is a bank; one that’s trying to shake off the other half of its name fol...
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Of Brands and Bollocks

Social media can be an exhausting place for ordinary folk. There you are, all set to like a picture of your friends’ cat with a piece of bread o...
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The Death of…Interview with Nathan Elly, Digital Next

Nathan Elly, Marketing Manager at Digital Next, has a problem. No, it’s not that no one understands SEO outside the SEO industry, it’s tha...
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Birmingham funeral directors kill for new business – ASA steps in

Every marketer out there has dreamt of taking out the competition in order to win more market share, but no one could have thought this would also spr...
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The Marketing Industry Goes All Out To Prove People Really Will Buy Anything

Take a look around the shelves in your local supermarket and you’re bound to find a few items – such as smart water – which will mak...
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Geordie Shore use Snapchat to promote series 6

There aren’t many companies or media outlet’s that REALLY get how to communicate with their audience through the mighty power of social media. But...